TRESemme Partners With Saudi Arabia University To Highlight Designs By Budding Fashion Designers

Unilever's brand TRESemme Arabia partnered with Saudi Arabia's Dar Al Hekma University in Jeddah to establish a platform for global fashion and modern designs through the Port16 fashion graduation project. As part of the partnership, the high-end haircare brand is co-curating the platform showcasing the designs made by 17 designers graduating from the university. Also, a ladies-only fashion graduation project was held, with the venue opened to the public in the following two days. It has attracted fashion industry specialists and designers.