Trian Reveals $3.5 Billion Stake In Procter & Gamble; Will Seek Stronger Revenue And Lower Costs

Activist investor Trian Fund Management LP revealed its $3.5 billion stake in Procter & Gamble Co. Described as the investment fund’s largest ever stake in a company, Trian Fund’s position is expected to lead to a presence in the consumer goods company’s board of directors. Although P&G sold 41 of its brands to Coty Inc. for $12.5 billion, the company remains an industry giant valued at $225 billion. Trian Fund is likely to demand for improved revenues and lower operating costs to improve P&G’s shareholder value.