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True Botanicals Open Flagship Store In San Francisco

November 8, 2018: 12:00 AM EST
True Botanicals, a luxury skincare brand, has opened a flagship store in the Jackson Square area of San Francisco. Brand founder and CEO, Hillary Peterson, calls it a “self-care sanctuary”. It features an aromatherapy bar and treatment rooms to give visitors facials, as well as a lab that encourages customers to contribute to product development. The expansion follows an $8 million Series A Round funding round a few months ago, with Unilever Ventures among the investors. The brand is also focusing more on its direct-to-consumer approach, and has withdrawn from most of its third-party retailer partnerships. Peterson said the brand wants more direct relationships with its customers, to better support their choices and aims. [Image Credit: © True Botanicals]
Janna Mandell, "First Look: True Botanicals’ aromatic flagship a playground for your skin", San Francisco Chronicle, November 08, 2018, © Hearst
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