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True Sons Launches Subscription Model To Tap Home Hair Dye Market For Men

October 5, 2018: 12:00 AM EST
Seeing the lack of choices for men who want to color their head, beard and body hair at home, True Sons launched an at-home hair dye subscription service. Founder Carl Sandler, claims current offerings are very limited with the brand Just for Men dominating the $200 million market. He believes men find shopping for the product difficult and embarrassing and would prefer to have it delivered. Currently, just 8 percent of men color their hair compared to 80 percent of women. The kit includes all elements needed - gloves, wipes and the ready-mixed hair dye foam. It’s available from the brand's website,, for $30 per month or $72 per quarter.[Image Credit: ©]
Faye Brookman, "A New Option in the Men’s Hair Color Market", Women’s Wear Daily, October 05, 2018, via True Sons Grooming, Inc., © Penske Media Corporation
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