Trusted Brands In 40+ Product Categories Listed By Reader’s Digest

An online survey of 5,500 American consumers found that 49 percent are less trusting of brands these days. The survey, conducted by Reader’s Digest, sought to find the most trusted brands in 40 product categories, including food and beverage, beauty and healthcare, retail, etc. According to the company, which awards a “Trusted Brand seal of approval” to products, the survey found that trust outweighs product pricing and trust ensures customer retention and brand loyalty. (It doesn’t, however, equate with top sales: Ford is ranked as most trusted car company, but GM is the top seller.) More than half of participants said the Reader’s Digest seal of approval would increase their likelihood of trusting a brand.  [Image Credit: © Reader's Digest ]