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Two Brands Are Using Face-To-Face Contact With Consumers To Promote Their Products

October 15, 2018: 12:00 AM EST
At the end of October, Nivea opened a pop-up store in London for the launch of the MicellAIR Professional cleansing line. The ‘Boo-tique’ has a Halloween theme and offers five looks by the brand’s professional make-up artists. Visitors can take away a free bag of products from the new range. In the US, Rimmel London is getting on the road during October and November with its (Street) Art of Beauty tour. Customers can visit the exclusive mobile salon, which is covered by graffiti created by the brand. The salon has makeup artists to help visitors choose Rimmel’s products. The tour goes to Los Angeles, Las Vegas, Phoenix, Dallas, Houston, Tampa and Miami.[Image Credit: © Coty Inc.]
"Rimmel London launches Street Art of Beauty tour/ Nivea prepares to open doors to immersive Halloween themed ‘Boo-tique’", Drug Store News, October 15, 2018, © Drug Store News
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