UCT Unilever Institute Of Strategic Marketing Collaborates With Ipsos To Study Middle Class In Sub-Saharan Africa

UCT Unilever Institute of Strategic Marketing partnered with market research firm Ipsos to conduct a multi-city study aimed at gathering information on the middle class in sub-Saharan Africa. Expected to be completed by the third quarter of 2016, the research project will include qualitative, quantitative, and ethnographic methodologies. Also, the study will use mobile qualitative solutions that would enable researchers to stay in touch with respondents as they go about their daily lives. Topics to be covered by the study include education, income, health, insurance, and entertainment.