We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Unilever Denies KJU Perfumed By Lux Shower Gels Named After North Korean Leader

September 28, 2017: 12:00 AM EST
Unilever has denied that the initials “KJU” from the brand KJU Perfumed by Lux of shower gels designed for the China market stand for Kim Jong Un, North Korea's leader. According to the company's head of personal care business, Alan Jope, the company realized there was an issue with the initials only after they had trademarked it.
Thomas Mulier, "New 'KJU' Shower Gel Not Named After Kim Jong Un, Insists Unilever", Bloomberg, September 28, 2017, © Bloomberg LP
Domains
PERSONAL CARE BUSINESS
Brands
Market Segments
Marketing
Bath & Shower
Geographies
Worldwide
Asia-Pacific
China
Categories
Brand
Companies, Organizations
Marketing & Advertising
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.