Unilever Employs Accenture To Build Cloud Computing-Based Trade And Marketing Solutions

Unilever signed a contract with Accenture to deploy the Accenture Cloud Trade Promotion Management and Accenture Cloud Retail Execution to create a common system for the consumer goods company's trade and marketing operations. Based on the Salesforce cloud computing platform, the Accenture Cloud solutions integrate Accenture's expertise on front-office consumer goods industry and Salesforce's top customer relations management solution with native cloud, mobile, social, data science, and artificial intelligence capabilities. Also, Accenture will provide Accenture NewsPage, which would let Unilever create a single system for managing the company's network of third-party distributors.