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Unilever Ends Review Of Global Media Account

November 20, 2015: 12:00 AM EST
Unilever completed the review of its global media account. Started in January 2015, the mandated review saw few changes overall. Mindshare, a division of WPP’s GroupM, gained some markets in Eastern Europe previously handled by PHD. In turn, Mindshare lost the Australia market to PHD. Unilever, with its lineup of brands, including Axe, Dove, and Vaseline, spends more than $5 billion in global measured media each year. In the United States, the company spends more than $800 million on ads, according to Kantar Media.
David Gianatasio, "Unilever Concludes Its Global Media Review and Shifts Some Assignments Mindshare, PHD swap regions overseas ", Adweek.com, November 20, 2015, © Adweek
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