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Unilever Eyes Takeover Of Honest Company

September 15, 2016: 12:00 AM EST
Unilever PLC is negotiating to acquire Honest Co., the household and personal care company co-founded by actress Jessica Alba. Under discussion is a proposed deal that would value Honest at more than $1 billion but a lot lower than the $1.7 billion valuation the company received in a 2015 fundraising round. Since its founding in 2011, Honest has raised more than $200 million from external investors, including venture capital firms General Catalyst Partners and Lightspeed Venture Partners. Buying Honest would give Unilever a point of entry into the market for natural or green cleaning products and diapers.
Serena Ng and Sharon Terlep, "Unilever Is in Talks to Acquire Jessica Alba’s Honest Co.", Wall Street Journal, September 15, 2016, © Dow Jones & Company, Inc.
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