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Unilever Foundry Helps Company Look For Asian Startups To Work With Brands

May 24, 2016: 12:00 AM EST
Unilever launched its Foundry business incubation initiative in May 2014, with the Singapore program launched in January 2015, according to Unilever Foundry for Southeast Asia and Australia manager Barbara Guerpillon. According to the executive, Unilever brands are looking for startups in Southeast Asia that deal with specific challenges, such as advertising and marketing technology solutions. These startups are given the chance to pilot their technology with Unilever and present solutions focused on digital marketing. Unilever Foundry helps its brands to think and adapt differently at a much faster rate than the company normally would, according to Guerpillon.
Charlotte McEleny, "Unilever on taking its startup program Foundry to Asia", The Drum, May 24, 2016, © Carnyx Group Ltd
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