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Unilever Indonesia Awards Rexona Digital Marketing Account To Mirum

November 27, 2015: 12:00 AM EST
PT Unilever Indonesia awarded the digital marketing account for its Rexona deodorant brand to Mirum Indonesia. Expanding the number of Unilever brands whose digital and social marketing accounts it handles in Indonesia to 10, winning the Rexona account means Mirum is tasked with helping the brand dominate the segment in the digital marketing space. Southeast Asia’s largest economy, Indonesia’s consumers are considered as the region’s most avid users of social media.
"Unilever taps Mirum to create digital strategy for Rexona in Indonesia", Campaign Asia, November 27, 2015, © Haymarket Media Group Ltd.
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