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Unilever Indonesia Launches Body Moisturizer For Hijab-Wearing Women

September 27, 2017: 12:00 AM EST
Unilever launched the Pureline Hijab Fresh, a body moisturizer designed for Muslim women who wear hijabs in Indonesia. According to Unilever Indonesia VP for personal care, Ira Noviarti, there are at least 20 million women who wear hijabs in the country. Muslim women who wear hijabs account for 68 percent of total sales of fast-moving consumer goods in the country, Noviarti added.
Erwida Maulia, "Unilever Indonesia expands beauty products for Muslim women", Nikkei, September 27, 2017, © Nikkei Inc.
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