Unilever Japan Launches Campaign For Clear Shampoo Brand

Unilever Japan K.K. launched “Clear Headgear-Cover Plan. A Salute to Headgear Warriors,” a marketing campaign to promote its Clear shampoo brand. As part of the campaign, Unilever Japan also released an advertising video with the same title. According to Unilever Japan, the video looks at the “pride and functionality” that come with wearing headgear, as well as the need to protect the health of the scalp from harsh effects of wearing a headgear.