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Unilever Japan To Use Recycled Plastic For New Products

August 16, 2019: 12:00 AM EST
Unilever Japan announced that, for new products, instead of using virgin PET it will start using 95% recycled plastic packaging in the second half of 2019 and 100% recycled plastic by the end of 2020. It will start with new products from three brands Lux, Dove and Clear. The move is part of the company’s focus on LBN-P (Less / Better / No-Plastic) as a way “deplasticize,” and part of the company’s broader goal to make 100% of its plastic packaging reusable, recyclable or compostable by 2025, and to ensure at least 25% of plastic used comes from recycled sources. Unilever said the effort excludes plastic that is currently technically difficult to convert due to additives such as colorants.[Image Credit: © Unilever]
"Unilever Japan to shift all packaging to 100% recycled plastic by end 2020", Unilever , August 16, 2019, © Unilever
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