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Unilever Joins Geometry To Support Michigan State University Course On Shopper Marketing

May 24, 2016: 12:00 AM EST
Unilever partnered with agency network WPP's Geometry unit to support an undergraduate course on shopper marketing at the Michigan State University. Much of the instruction materials for the mainly online course were provided by Geometry and other WPP agencies. Unilever supported the course by providing case studies, including a finals group project that sought to create a program for its Axe brand of men's grooming products.
Jack Neff, "Geometry, Unilever Join to Teach Shopper Marketing at Michigan State", Advertising Age, May 24, 2016, © Crain Communications
Market Segments
Men's Grooming
North America
United States of America
Companies, Organizations
Deals, M&A, JVs, Licensing
Marketing & Advertising
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