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Unilever Jumps Back In To Cuba

January 11, 2016: 12:00 AM EST
Unilever NV said it has obtained approval from the Cuban government to set up a joint venture with state-owned detergent company Suchel. With plans to invest $35 million in the venture, Unilever-Suchel S.A., the Netherlands-based consumer goods giant plans to build a factory in the country’s Mariel Special Development Zone. Unilever’s previous attempt to enter the Cuban market failed in 2012, when the company withdrew from a joint venture with Suchel. Netherlands’ political deal with Cuba in January 2014 made the company’s return to the market possible.
Lisa Brownlee, "Unilever Returns To Cuba", Forbes, January 11, 2016, © Forbes.com LLC™
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