Unilever Launches Campaign Aimed At U.S. Hispanics

Unilever launched the #100PorCientoTu campaign in the United States. Aimed at promoting self-expression and individuality among U.S. Hispanics, the campaign, through the company’s personal care brands, has partnered with celebrity stylist Leonardo Rocco, celebrity groomer Marcos “Reggae” Smith, model and influencer Denise Bidot, and other influencers to provide beauty and styling tips. Also, the campaign is sponsoring Latin music concerts across the country in recognition of music as a source of inspiration for Latino’s style and self-expression.