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Unilever Launches Campaign Promoting Line Of Compressed Deodorants

November 17, 2015: 12:00 AM EST
Unilever is launching a marketing campaign to promote the Sure Shower Fresh Compressed Deodorant line of compressed deodorants in the UK. With a £2.5 million budget, the campaign aims to inform consumers that the compressed deodorants last just as long as their larger counterparts. According to Unilever, the format will be extended to include the Dove, Vaseline, Dove Men+Care, and Lynx brands.
Andrew McDougall, "Unilever to up marketing campaign to attract new users to compressed deodorants", Cosmetics Design , November 17, 2015, © William Reed Business Media SAS
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