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Unilever Opens First Foundry Branch In United States

November 19, 2015: 12:00 AM EST
Unilever opened the first branch of its Foundry marketing startup-support program in the United States. Launched in May 2014, the Foundry seeks to connect Unilever brands with startups to innovate and cooperate on the future of marketing. Since its start, the Foundry has entered six markets, including the UK, Brazil, and Singapore, with more than 25 Unilever brands collaborating with more than 80 startups. More than $15 million have been invested in resulting pilot programs.
Tanya Dua, "Bringing David and Goliath together: Inside Unilever's startup incubator", Digiday, November 19, 2015, © Digiday
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