Unilever Opens Innovation Incubation Center In Shanghai

Unilever China partnered with the Shanghai Technology Entrepreneurship Foundation for Graduates to open The Unilever China Foundry, the company’s global innovation incubation program, in Shanghai, China. With Unilever investing at least €1 million per year, the Foundry project will accept business proposals aimed at helping the company in terms of smart technologies and marketing methods. Initial focus of the proposals will be on five leading requirements, including digital-enabled anti-counterfeiting technologies, smart vending platforms, and interactive packaging.