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Unilever Plans To Unveil New Packaging For Toni & Guy Haircare Product Line At Singapore Trade Show

May 19, 2016: 12:00 AM EST
Unilever International Global Travel Retail plans to introduce a new packaging for its haircare brand Toni & Guy at the 2016 TFWA Asia Pacific Exhibition in Singapore. According to the brand, the new packaging design aims to help consumers see the products' features and offerings. Instead of grouping the products by type, the packaging concept encourages consumers to buy based on the look they want. Toni & Guy identified four regimens: Undone Texture, Smooth Definition, Volume Attraction, and Extreme Definition, the products Illuminating Hair perfume and Party Ready Volume Lotion. For the Singapore trade show, the brand will introduce Illuminating Hair Perfume and Party Ready Volume Lotion.
Helen Pawson, "Toni & Guy illuminates Singapore show with new look packaging", The Moodie Report , May 19, 2016, © The Moodie Davitt Report
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