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Unilever, Procter & Gamble Lead Shampoo Market

April 13, 2016: 12:00 AM EST
Unilever and Procter & Gamble hold significant shares of the regular shampoo market in the United States. Unilever and its subsidiaries account for $647 million of total sales, while P&G represents $598 million. L’Oreal and Vogue International account for $334 million and $135 million, respectively. Suave was the top revenue brand for Unilever, with $65 million, while P&G had Pantene Pro V Moisture Renewal at $45 million. For the 12-month period ending February 2016, the regular shampoo market grew 0.89 percent; however, the top 5 Pantene Pro V brands posted growth of 21 percent on average.
"Top shampoo players clean up", Drug Store News, April 13, 2016, © Drug Store News
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