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Unilever Sees Failure As Tool For Promoting Innovation

November 23, 2015: 12:00 AM EST
Unilever created an experimentation fund for business and innovation ideas that do not go through the usual research processes, according to Unilever senior marketing director Aseem Puri. Speaking at the Campaign Asia-Pacific’s 2015 Marketing Innovation Summit in Singapore, Puri said companies should see failure as opportunities for promoting innovation and entrepreneurship among employees. According to the executive, the company’s Unilever Foundry initiative seeks to promote partnerships with startups in creating and promoting innovations that can disrupt the FMCG market.
Gabey Goh , "Unilever at MIS: Brands must accept failure if they seek to innovate", Campaign Asia Pacific, November 23, 2015, © Campaign Asia-Pacific
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