We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Singapore, Mediacorp OOH Media Join Forces To Create Interactive Marketing Display For New Dove Body Wash

March 17, 2017: 12:00 AM EST
Unilever Singapore partnered with Mediacorp OOH Media to put up an interactive marketing display at the entrance of the Orchard Gateway shopping location. Aimed at promoting the launch of the company’s new Dove Oxygen Moisture Body Wash, the “extivation” display combined an “outdoor mini experiential zone” with the media agency’s OOH Media outdoor digital display. Also, the display included a shower and portable sinks, as well as a digital counter that monitored the number of consumers who tried and liked the product.
"Mediacorp OOH Media and Dove Collaborate to Create Full Sensory Experience", Marketing Interactive, March 17, 2017, © Marketing Interactive
Market Segments
Bath & Shower
Skin Care
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.