Unilever Singapore, Mediacorp OOH Media Join Forces To Create Interactive Marketing Display For New Dove Body Wash

Unilever Singapore partnered with Mediacorp OOH Media to put up an interactive marketing display at the entrance of the Orchard Gateway shopping location. Aimed at promoting the launch of the company’s new Dove Oxygen Moisture Body Wash, the “extivation” display combined an “outdoor mini experiential zone” with the media agency’s OOH Media outdoor digital display. Also, the display included a shower and portable sinks, as well as a digital counter that monitored the number of consumers who tried and liked the product.