Unilever's Anti-Marks Antiperspirants Launch In The US

Unilever has launched products in the US featuring its new Anti-Marks Antiperspirant Technology, designed to help prevent white marks and yellow stains on white clothes. Already available in 40 markets, the US launch includes products from five brands: Degree Men®, Degree Women®, Dove®, Dove Men+Care® and AXE®. Unilever’s Senior Director of Deodorants and Men's Grooming, Matthew McCarthy, said that consumers are “tired of unintentionally ruining their favorite white t-shirts or leaving behind embarrassing marks in the dressing room”. The launch, with products hitting the shelves in December 2017, will be supported national advertising, in-store marketing, social media and PR.