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Unilever's Anti-Marks Antiperspirants Launch In The US

December 1, 2016: 12:00 AM EST
Unilever has launched products in the US featuring its new Anti-Marks Antiperspirant Technology, designed to help prevent white marks and yellow stains on white clothes. Already available in 40 markets, the US launch includes products from five brands: Degree Men®, Degree Women®, Dove®, Dove Men+Care® and AXE®. Unilever’s Senior Director of Deodorants and Men's Grooming, Matthew McCarthy, said that consumers are “tired of unintentionally ruining their favorite white t-shirts or leaving behind embarrassing marks in the dressing room”. The launch, with products hitting the shelves in December 2017, will be supported national advertising, in-store marketing, social media and PR.
"Is a Common Fashion Faux Pas Close to Extinction? Unilever Deodorant launches New Anti-Marks Antiperspirant Technology", PRNewswire, December 01, 2016, © PR Newswire Association LLC
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