We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Unilever’s Dove Brand Benefits From Equity In Indian Market

December 2, 2015: 12:00 AM EST
Unilever’s Dove moisturizing soap brand has quietly, yet steadily, expanded its product portfolio with surprising success in India. The idea was to establish and build the Dove brand equity, with its key benefit of “moisturization,” then expand on that equity. Introduced as a somewhat expensive soap bar in 1997, Dove has built a family of products without much fanfare. Indian consumers have gradually gravitated to them, attracted by the “moisturization” benefit that extends to each product in the line. Already the top premium soap, the expanded Dove line now includes shampoo (No. 2), conditioner (No. 1), body lotion and body wash.
Ravi Balakrishnan, "Dove's meteoric rise from 30 to 4 in the 'Most Trusted Brands' list decoded", Economic Times, December 02, 2015, © Bennett, Coleman & Co. Ltd.
Domains
PERSONAL CARE BUSINESS
Brands
Market News
Market Segments
Marketing
Bath & Shower
Body Care
Facial Care
Hair Care
Skin Care
Geographies
Worldwide
EMEA
Asia-Pacific
Europe
India
United Kingdom
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.