Unilever's Lifebuoy Brand Launches Campaign To Reduce Child Mortality In Kenya

Unilever's Lifebuoy bath soap brand launched a public information campaign aimed at reducing child mortality in Kenya. Part of the company's Lifebuoy Help a Child Reach 5 program, the 21-day campaign focuses on raising awareness and changing personal hygiene habits of 12 million people in the country by 2020. To achieve these goals, the campaign promotes handwashing with antibacterial soaps and supports a continent-wide campaign to encourage behavior change for more than 1 billion people across Africa.