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Unilever's Signal Pepsodent Brand Launches Facebook Campaign Encouraging Children To Brush Teeth

October 20, 2016: 12:00 AM EST
Unilever's oral care brand Signal Pepsodent launched a Facebook chatbot designed to encourage children to brush their teeth. Created by R/GA London, the chatbot is part of the brand's campaign, “Little Brush, Big Brush.” Offering free access to 21 episodes of animated videos, the campaign seeks to inspire parents and children to brush their teeth together.
Rebecca Stewart, "Unilever is using Facebook chatbots to encourage kids to brush their teeth", The Drum, October 20, 2016, © Carnyx Group Ltd
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