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Unwash Says To Start Selling No-Shampoo Haircare Products Through Ulta Stores

March 23, 2016: 12:00 AM EST
Haircare brand Unwash said it will start selling its “no-shampoo” hair washing products through beauty retailer Ulta’s stores in May 2016. Marking the brand’s first major national retail launch, the Ulta-bound lineup includes Bio-Cleansing Conditioner, Anti-Residue Rinse, Hydrating Masque, and Dry Cleanser. By 2017, Unwash, which was acquired by Athena Cosmetics in 2013, expects to expand its merchandise lineup by adding a Micellar water product for the hair.
Rachel Brown, "Unwash: A Different View of Hair Cleansing", Women’s Wear Daily, March 23, 2016, © Fairchild Fashion Media
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