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US Beauty Marketers Offering Subscription-Box Services For Men

June 6, 2016: 12:00 AM EST
US beauty marketers, including Luxury Barber Box, Harry's, and Birchbox, are offering subscription-box services offering men's grooming products, such as face washes, colognes, and hair gels. According to the Financial Times, the market for men's grooming products is forecast to be worth ₤1 billion annually by 2018. Mr. Porter US editor Dan Rookwood said the bento-style of men's grooming products appeal to the functional alpha in men.
Priya Elan, "Male grooming subscription boxes: perfect for men too modern to shop?", The Guardian, June 06, 2016, © Guardian News and Media Limited or its affiliated companies
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