U.S. Haircare Market Grew 3.5 Percent In 2015, Study Shows

In the United States, the market for haircare products grew 3.5 percent in 2015, based on manufacturers' sales for the period, according to Kline & Company. Data from the market research firm revealed the following products are driving market growth: ethnic hair or multicultural products that promise hair-type-specific features; independent brands that feature innovations in packaging; conditioners that offer deep and nourishing treatments for healthy and shiny hair; and styling products aimed at male consumers. Also, results of the study showed manufacturers are adopting traditional packaging for products aimed at consumers who prefer the familiar, while others use packaging with basic shapes and simple designs for natural products.