U.S. Prestige Beauty Market Posts Strong Growth In 2015

In 2015, the U.S. prestige beauty market grew 7 percent to $16 billion, compared with the 2 percent rise in the mass beauty market, which reached $21.7 billion, according to NPD Group. Data from the market research firm revealed the prestige beauty market grew 14 percent in North America, 8 percent in Europe, and 26 percent in South America. Online sales grew 26 percent, accounting for 12 percent of total sales. Skincare dominated online sales, accounting for 41 percent of total online sales.