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Vaseline Is World's Leading Brand Of Hand And Body Care Products, Nielsen Says

July 3, 2017: 12:00 AM EST
Unilever's Vaseline is the leading brand of hand and body care products in the world, according to Nielsen Retail Measurements. Data from the market research firm revealed the brand sold 470 million units in 2016, more than any other brand. Also, the brand's growth has been driven by several factors, including its Vaseline Healing Project initiative, and by strong sales in emerging markets, such as India, Indonesia, and Thailand.
"Vaseline named the world’s No.1 hand and body care brand", Unilever, July 03, 2017, © Unilever
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