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Vaseline Plans To Launch Digital Campaign To Support Launch Of Vaseline Lip Therapy In North America

April 6, 2016: 12:00 AM EST
Vaseline plans to launch in North America a digital campaign for its Vaseline Lip Therapy product. Developed by The Via Agency, the campaign was previously used in the UK last winter. Featuring large clay lips, the campaign saw the involvement of Unilever R&D and legal in the creative process.
Jack Neff, "See the Spot: Why Vaseline Chose Lips of Clay to Make a Point", Advertising Age, April 06, 2016, © Crain Communications
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