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Vi-Jon Launches New Line Of Men's Dandruff Shampoos With Masculine Packaging Design

March 6, 2017: 12:00 AM EST
Vi-Jon launched Victory, a line of anti-dandruff shampoos for men, in March 2016. Aimed at millennial male consumers, the shampoos come in rectangular bottles featuring a masculine design. Developed by Blue Cover Studios, the extrusion blow-molded high-density polyethylene bottles present a “strong brand message and visual identity” that make the product stand apart from those offered by rival brands.
Natalie Craig, "Masculine Dandruff Shampoo Bottle Targets Millennial Men", Packaging World, March 06, 2017, © PMMI Media Group
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