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Voice-Based Commerce Offers Brands New Means Of Differentiating Themselves

September 5, 2018: 12:00 AM EST
To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number  of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.[Image Credit: © Amazon.com, Inc. or its affiliates]
Matthew Stern, RetailWire, "Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018, © CPG Matters
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