Wal-Mart Gets Set To Expand, Boost Beauty Business

Wal-Mart plans to expand its beauty department, according to VP of merchandising for beauty Jody Pinson. According to the retailer, Wal-Mart sells 1.6 mascaras every second, or 49 million mascaras a year, and offers 1,750 types of lip product. Wal-Mart is installing new fixtures, improved lighting, and innovative products; and offering new services, such as Pick Up Today, to strengthen its beauty department. Pinson said, in order to expand its beauty business, Wal-Mart will focus on new products. Also, Pinson said the growing Hispanic population presents growth opportunities for Wal-Mart's beauty segment.