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Wella Professionals Launches EIMI Line Of Haircare Products In South Africa

November 20, 2015: 12:00 AM EST
Procter & Gamble’s Wella Professionals haircare brand launched the EIMI range of products in South Africa. As part of the brand’s efforts to promote the lineup in the local market, the company invites consumers to share their personal style and the ways they highlight their “unique identity.” Some of the products included in the lineup are Dry Me, a dry shampoo; Sugar Lift, a hair spray infused with sugar; and Perfect Me, a lotion that makes the hair shine and repairs and moisturizes the hair.
"New Wella Professionals styling range", iafrica.com, November 20, 2015, © iafrica.com
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