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World Market For Deodorants And Antiperspirants Declines Slightly In 2015

February 23, 2016: 12:00 AM EST
In 2015, the world market for deodorants and antiperspirants reached $18 billion in value, a decline of 2.8 percent from the previous year, according to Canadean. Data from the market research firm revealed global sales are forecast to reach $23 billion in the next five years. Also, data revealed 52 percent of consumers in the United States said they use deodorants daily, compared with 67 percent of Brazilian consumers. Canadean said loyalty to particular deodorant products is strong, with 54 percent of American consumers, for example, saying they buy the same products every time.
Imogen Matthews , "in-cosmetics Preview: Dynamic Deo -- Getting Body Responsive", GCI Magazine, February 23, 2016, © Allured Business Media
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