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Estée Lauder, Victoria Beckham Expand Partnership With Reprise Of Cosmetics Collection

February 9, 2017: 12:00 AM EST
Following their successful collaboration in September that saw the complete limited edition make-up collection sell out rapidly, beauty giant Estée Lauder and Victoria Beckham are to create another cosmetics capsule but with more stockkeeping units and wider distribution. Jane Hertzmark Hudis, group president at Estée Lauder Cos. Inc., said the second capsule contains 30 SKUs, or double the SKUs originally released. Also, production will triple with distribution rising to 1,200 doors, from 450 doors last year. The products will be on sale in-store and online at Selfridges, Harrods, Harvey Nichols, Brown Thomas, the Victoria Beckham store on Dover Street, Fenwick Newcastle (in-store only), esteelauder.co.uk and Net-a-porter’s U.K. site. Prices for the collection range from $30 for a nude-matte lip pencil, $45 for the eyeshadows and $95 for Morning Aura Illuminating Crème. Hudis said Lauder is going “much deeper and more powerful” in its partnership with Beckham. [Image credit © Estée Lauder]
Rachel Strugatz, "Victoria Beckham, Estée Lauder Expand Partnership", Women’s Wear Daily, February 09, 2017, © Penske Media Corporation
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