L'Oreal Launches Pro Fibre Line Of Haircare Products

L’Oreal Professionnel launched the Pro Fibre range of haircare products. Backed by 15 years of research and 15 patents from the company’s L’Oreal Advanced Research unit, the product line helps improve the quality of hair permanently, the company said. Featuring products aimed at the three stages of hair damage, the range include Rectify, which deals with light damage; Restore, which heals hair with medium-level damage; and Reconstruct, which tackles hair with severe damage. According to the company, the secret ingredient, APTYL 100, is the first technology in the market capable of locking molecules within the hair fiber.